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PAKISTAN BROADCASTERS ASSOCIATION versus PAKISTAN ELECTRONIC MEDIA REGULATORY AUTHORITY


R15 (3) Article 20 (d) of the Pakistan Electronic Media Regulatory Authority Ordinance (XIII of 2002) and 30 Constitutions Pakistan, Arts 18 and 19 Satellite TV channels programs and advertisements are broadcast excessive advertisements during the broadcast of programs. Violations of R15 () Rules of Pakistan Electronic Media Regulatory Authority, and 2009 2009 and the issuance of showcases notices and public notices by Pakistan Electronic Media Regulatory Authority (PEMRA) and Satellite TV License Agreement of Pakistan R15 (3). ) Under the provisions of the Electronic Media Regulatory Authority Rules, 2009, and the PEMRA and private media companies Licensing agreement between advertisers), a regular period of three minutes was set for continuous advertising during regular events, while a more appropriate period of fifteen minutes was set between such two periods. Similarly, according to the licensing agreement, the period of the mother of the ad break during maxi-prime time, ie between 1900 and 2200 hours, during the regular program and during prime time, is the minimum of the program. Must be no more than ten minutes to two minutes. In keeping with the purpose of the Pakistan Electronic Media Regulatory Authority Ordinance, 2002, it was proposed to maintain uniformity and reasonable continuity in the television program, without any assumption that, during an advertisement, By defining the advertising period, the legislature or the government program in any way violated the rights of private media companies guaranteed under Articles 18 and 19 of the Constitution, as it said that rights were not absolute rights, but rather self-actualization.

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